Marketing a Sleeping Bear

You create something you think will make life easier for everyone.  You’ve tested it in a beta market with success.  You make your tweaks to the system and keep growing.  You’ve garnered local press and people see your vision.  They agree; you’ve created something special. Now what? This is the problem many startups face… How…

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Why me? Why not me?

Life has a strange way of sneaking up on us.  The question is what do we do when life gives you your wakeup call.  Sometimes we receive terrible news: health concerns, business troubles, personal strife.  These are tough situations we will cover in a later post.  Today, however, I want to focus on another kind…

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